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Music Video: Introduction

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1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious of which is the song featured in the video. 2) How has the digital age changed the production and distribution of music videos? Videos could be uploaded to video hosting sites like YouTube and viewed using portable media devices such as mobile phones and iTouch devices, allowing audiences to see the video and hear the song whenever and wherever they liked. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment, Universal Music Group and Abu Dhabi Media VEVO is a  video hosting site specifically for music videos. The content of Vevo is syndicated to YouTube in the UK with YouTube and Google receiving a share of advertising revenue for directing users to the official versions of music videos rather than those uploaded by a third party. 4) What are the key conventions of a music video? Movement narrative Most music videos fe
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TV: Deutschland 83 case study

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  Introduction: Reviews and features Read the following reviews and features on  Deutschland 83 : The Guardian - Your next box set: Deutschland 83 The Guardian - Deutschland 83 Pity the Germans don't like it 1) Find one positive aspect and one criticism of  Deutschland 83  in the reviews. In a strategy successfully employed by  This Is England , the Wingers are developing a sequel set in 86, followed by a conclusive series in 89, when the Wall came down. It  was riddled with very silly inaccuracies, which were required for the plot to work; and it was on at the same time as the Voice. 2) Why does the second Guardian article suggest the Germans didn't like the show? By focusing t he story around Martin Rauch, a young East German border guard going undercover in the west, it doesn’t just make the viewer empathise with a Stasi agent on a human level.  the peace movement in the west turns out to have been infiltrated not just by Soviet agents, but  gay  Soviet agents at that – a Mc
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Assessment learner response

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  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: An excellent assessment: perfect for the first two questions! EBI: For Q3 you needed a bit more  on BBTL and perhaps more use of Hesmondhalgh for the very top level. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1: 3/3  Q2: 6/6  Q3: 6/9 3) For  Question 2  on the promotion of  Blinded By The Light , use the mark scheme to identify  at least one  strategy used to promote the film that you  didn't  mention in your answer and  why  it was used. The key lesson from this question was to make  specific  reference to the CSP in your answer and ensure each explanation was  different . Social media promotion inexpensive or free; social media account on Instagram to p
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TV: Capital case study

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  Reviews and features Read the following review and feature on  Capital : Guardian review by Sam Wollaston London Evening Standard: five things you need to know about  Capital 1) What positive points does the review pick out about  Capital ?  What criticisms are made - either of the TV drama or the original novel? It says that the narrative is important and ' There are stories to tell ' and the characters are complicated and are not all terrible like Arabella ' But even she has an ember of humanity and is touched by the generosity of Ahmed with coriander on her first-ever visit to her local shop.' 2) What references can you find in the reviews and feature to the idea Capital is a 'state-of-the-nation' drama? How does it capture modern-day London? 'It’s all so instantly recognisable.  We have pretty much that exact shop.'  The writer expresses the similarities to modern day London and shows similarities to his street and  Pepys Road Trailer analysis Watc
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BBFC film regulation

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  1) Research the   BBFC  in more detail: what is the institution responsible for? How is it funded? What link does it have to government? This   history of the BBFC page   may help. It is an independent, non-gov ernmental body funded  through charged fees . This means film distributors have always paid a fee to have their works rated.  The BBFC is designated by the Department of Culture, Media and Sport to  provide evidence to help secure convictions under the terms of the Video Recordings Act (VRA) 1984 2) Read this  BBFC guide to how films are rated . Summarise the process in 50 words They usually view DVDs on their own, which we call ‘solo viewing’. Content suitable for solo viewing includes episodes from TV series or programmes aimed at young children that have already been broadcast on TV.   Films for cinema release are classified by teams of two. Controversial or extreme content is also seen by teams - and often by more than one team - to get a range of opinion. 3) Read this  BB
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Introduction to TV Drama

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1) What is serial television drama? Write your own definition. Drama serials tell a a story which then results to a resolution. Typically book adaptations are made into drama serials were the narrative expands over a set number of episodes 2) List five of the TV dramas discussed in the history of the genre on page 1 of the factsheet. How has the genre evolved over time? ABC’s The Avengers (1961-1969) ,  Hill Street  Blues (1981-1987),  Starsky and Hutch (1975-1979), Knots, The A-Team  (1983-1987), Landing (1979-1993). 3) List the sub-genres of TV drama featured in the factsheet. Come up with your  own example  of an existing TV drama to fit each category. Police Procedural (crime): criminal minds Medical: greys anatomy  Period (costume): Bridgerton/reign Science-fiction/fantasy: game of thrones/ Vikings Family: The fosters  Teen: Gilmore girls/ one tree hill 4) Why is setting so important for TV drama? They bring familiarity to an audience almost like a homebase or a home like a the Ta
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Film Industry: Final index

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  Your final Film Industry index should include the following: 1)  British Film Industry factsheets #132 & #100 2)  Blinded By The Light  case study research   3)  Regulation - BBFC research and tasks  
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