A level media coursework blog

  1)  Introduction to TV Drama 2)  Capital: CSP case study and analysis 3)  Capital: Marxism and Hegemony 4)  Deutschland 83: CSP case study and analysis 5)  Postmodernism and Deutschland 83 6)  TV: Industry contexts

1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious of which is the song featured in the video. 2) How has the digital age changed the production and distribution of music videos? Videos could be uploaded to video hosting sites like YouTube and viewed using portable media devices such as mobile phones and iTouch devices, allowing audiences to see the video and hear the song whenever and wherever they liked. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment, Universal Music Group and Abu Dhabi Media VEVO is a  video hosting site specifically for music videos. The content of Vevo is syndicated to YouTube in the UK with YouTube and Google receiving a share of advertising revenue for directing users to the official versions of music videos rather than those uploaded by a third party. 4) What are the key conventions of a music video? Movement narrative Most music videos fe

  Media Magazine -  A Postmodern Reimagining of the Past Media Magazine 73 has a feature exploring Deutschland 83 as a postmodern media product. Read ‘Deutschland 83 - A Postmodern Reimagining of the Past’ in MM73  (p18). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions: 1) What were the classic media representations of the Cold War? Germany often fit a stereotypical binary ‘good vs evil’ The communist East is presented grey and stark, no billboards, culture or entertainment and strict limitations of citizens’ movements and availability of certain foods (e.g. coffee and bananas). The capitalist West, in contrast, is a world of department stores, restaurants and cars, pop-culture and entertainment and free movement. 2) Why does Deutschland 83 provide a particularly good example for postmodern analysis?  All postmodern texts create a relationship with the past and the first episode of Deutsc

Independent: British viewers can't get enough of foreign-language dramas Read this  Independent feature on foreign-language dramas . If the website is blocked or forcing you to register  you can access the text of the article here . It features an in-depth interview with Walter Iuzzolino who curates Channel 4's Walter Presents programming. Answer the questions below: 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? 'Fifteen years ago, if you'd mentioned to a colleague that you'd spent Saturday night glued to a subtitled European drama, you'd have been quietly declared pretentious, dull and, possibly, a little odd.' 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? You develop a love for the distant world because while you're watching, you're in Sweden," he says. "If you see something amazing set in Argentina, then Argentina itself, the hou