Assessment learner response

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 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: An excellent assessment: perfect for the first two questions!
EBI: For Q3 you needed a bit more  on BBTL and perhaps more use of Hesmondhalgh for the very top level.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
Q1: 3/3 
Q2: 6/6 
Q3: 6/9


3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

Social media promotion inexpensive or free; social media account on Instagram to post snippets and clips of the movie for a potential viral moment 


4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.


New technology is opening new ways to distribute films and Blinded By The Light now has an
extended slot on Amazon Prime which will bring in some of the money it has lost. Global marketing campaign to try and turn the film into the next Bend It Like Beckham global hit. The movie poster had 'the director of bend it like Beckham.' Risky business because Gurninder Chadha and a hit movie doesn't guarantee that the next one will be a hit as well 


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