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Coursework: Print brief research and planning

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Research and planning blog tasks 1) Find at least  five  music magazine front covers  (either current or former magazines as many have stopped their print editions) aimed at a similar target audience to your project (mainstream music audience) and research music magazine key conventions. For each one, pick out  one design idea, convention  or  image/text style  that you could use in your own print work. A few examples to start you off: 1) i love that it is a close up and her face is the main image 2) The styling of the cover lines and the placement, t he fun bubble font,  the back and white style 3) I love the consistent use of blue  4) i love that billboard always have a catchy main cover line that describes their artist 5) i like the placement of the billboard label 2) Find at least  five double-page spread features  from music magazines on Google images. How are they designed? How are text and images displayed? What design tricks...

Video rough cut learner response

 Feedback: There are some great elements here – a good narrative, performance elements, nice visual effects. The overall video feels like it fits the song really well which is such an important aspect. The brand identity and shoe sponsorship elements are huge strengths – I really like the way you’ve integrated into the narrative. I love the video effect on the friendship narrative element but do you have enough footage for those sections? It feels like some of the locations outstay their welcome a little – is that an area you could add to for the final cut? You may also want to consider additional effects on those sections to really ramp up the nostalgic feel. Improvements:  Changing the ending: with more editing  Adding another perform ance  at the first location  Adding more locations and cutting the other scene to make the video more fast paced

Statement of Intent feedback and learner response.

  Feedback:   This is already very strong with clear potential to reach the top level. Media language is actually one of the weaker areas currently – could you offer a little more in terms of what you are planning to make? Some of this will come later in terms of print but with regards to the video can you mention any other elements? E.g. costume, editing, visual style, post-production or effects… you don’t need to cover everything but perhaps a little more than you have currently? The audience section feels like it drifts slightly towards representation… perhaps an area to look at and maybe bring in a little more theory here? Representation is strong but could you bring in a little more theory here too? I feel there is potential there considering the points you are already making. Print brief is addressed at the start but I would go back to this in January to add specific details when you have done the print research and planning tasks.   I will add more theories- Paul G...

Coursework: Pre-production planning

1)  Music video treatment The music video for "21" by Gracie Abrams, reimagined by Selene Nyx, captures the essence of indie pop through a nostalgic lens. Her artistic identity relies heavily on her uniqueness and her performing in the indie pop genre adds to that, Also, her music has a narrative focus using relatable experiences and her visual style ties it together with warm colours and candid illustrations. I plan to show the bond between two people, then their falling out and distancing, then the self reflection. I will then layer the video with illustrations. In regards to progression, the video entails my artist finding the shoes, this triggers a series of flashbacks in the present, the story follows my artist on her way to the friends house giving the shoes back. 2) Mise-en-scene planning Plan everything that will appear in front of the camera in your music video - and this is vital when it comes to music video and music genre.  Remember  CLAMPS : Costume, Lighting...

Coursework: Preliminary exercise feedback and LR

  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. Artist name graphic, Converse branding – lots of nice touches before even pressing play on this! There is the basis of an excellent video here. Mise-en-scene at beginning works well – photos, location, diary. Check the focus in places – a little blur is fine but you need to make sure it focuses in correctly before cutting away. Font for the credits at end is excellent – worth considering for opening of video? I think it could work along with the footwear brand? Shot on the street is weaker – can you do anything in post-production here? Effects? Slow motion? Black and white? Or re-shoot that section with more shots perhaps. 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  three  WWW bullet points and  three  EBI bullet points for your work. Good song choice Nice fon...