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Statement of Intent feedback and learner response.

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  Feedback:   This is already very strong with clear potential to reach the top level. Media language is actually one of the weaker areas currently – could you offer a little more in terms of what you are planning to make? Some of this will come later in terms of print but with regards to the video can you mention any other elements? E.g. costume, editing, visual style, post-production or effects… you don’t need to cover everything but perhaps a little more than you have currently? The audience section feels like it drifts slightly towards representation… perhaps an area to look at and maybe bring in a little more theory here? Representation is strong but could you bring in a little more theory here too? I feel there is potential there considering the points you are already making. Print brief is addressed at the start but I would go back to this in January to add specific details when you have done the print research and planning tasks.   I will add more theories- Paul G...
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Coursework: Pre-production planning

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1)  Music video treatment The music video for "21" by Gracie Abrams, reimagined by Selene Nyx, captures the essence of indie pop through a nostalgic lens. Her artistic identity relies heavily on her uniqueness and her performing in the indie pop genre adds to that, Also, her music has a narrative focus using relatable experiences and her visual style ties it together with warm colours and candid illustrations. I plan to show the bond between two people, then their falling out and distancing, then the self reflection. I will then layer the video with illustrations. In regards to progression, the video entails my artist finding the shoes, this triggers a series of flashbacks in the present, the story follows my artist on her way to the friends house giving the shoes back. 2) Mise-en-scene planning Plan everything that will appear in front of the camera in your music video - and this is vital when it comes to music video and music genre.  Remember  CLAMPS : Costume, Lighting...
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Coursework: Preliminary exercise feedback and LR

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  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. Artist name graphic, Converse branding – lots of nice touches before even pressing play on this! There is the basis of an excellent video here. Mise-en-scene at beginning works well – photos, location, diary. Check the focus in places – a little blur is fine but you need to make sure it focuses in correctly before cutting away. Font for the credits at end is excellent – worth considering for opening of video? I think it could work along with the footwear brand? Shot on the street is weaker – can you do anything in post-production here? Effects? Slow motion? Black and white? Or re-shoot that section with more shots perhaps. 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  three  WWW bullet points and  three  EBI bullet points for your work. Good song choice Nice fon...
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war of the worlds

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  Read   Media Factsheet #176: CSP Radio - War of the Worlds . You'll need your Greenford Google login to download it. Then answer the following questions: 1) What is the history and narrative behind War of the Worlds? Orson Welles’ 1938 radio play is an adaption of H.G. Wells’ novel of the same name, first published in 1898. It tells the story of an alien invasion and the conflict between mankind and an extra- terrestrial race from Mars. 2) When was it first broadcast and what is the popular myth regarding the reaction from the audience? Broadcast live on 30th October 1938, popular myth has it that thousands of New Yorkers fled their homes in panic, and all across America people crowded the streets to witness for themselves the real space battle between earth and the Martians. 3) How did the New York Times report the reaction the next day? MANY FLEE HOMES TO ESCAPE ‘GAS RAID FROM MARS’ – PHONE CALLS SWAMP POLICE AT BROADCAST OF WELLES FANTASY 4) How d...
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Coursework: Preliminary exercise 2024

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1) State the  song  you have chosen for your preliminary exercise. 21 Gracie Abrams- logo may be  like a small star or a crescent moon 2) Choose at least  three  music videos similar to your concept and watch a clip or more from each. Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene. Gracie Abrams Risk- casual clothing, performance is just lip syncing, looks natural, simple artist logo. Editing speeds up to mirror her state of mind I miss you I'm sorry lyric video- soft lighting, phone camera to make it more personal, clothes looking like her pyjamas  Two people lyric video- I may want to add lyrics to my video so this video had the kind of vibe i would want mine to have. The simple font of the lyrics 3)  Write a short  music video treatment  for your extract (this is basically a script for your music video). You can  find an example of a treatment here . If you ar...
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Coursework: Ignite presentation learner response

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1) Type up your feedback   in full   including the ratings out of five for each of the categories.  Great artist name + first slide- superb concept!  i agree it fits the genre- excellent justification clear research into music video conventions which influences the concept. Great to see! Clear plan to performance element and this I built into structure Excellent idea for shoe sponsor- weaving it into the narrative is such a good concept! I like the music magazine title! Music language- good point on phone, are these other effects you can use to give it a personal, nostalgic feel? You allude to this in next slide on colour grading Excellent ideas for Mis-en-scene Some really interesting ideas for representation and identity- great opportunity to expand on this in statement of intent Some good points on audience engagement and pleasures great to see industry and convergence addressed, this is a brilliant presentation! could perhaps have slightly less text on slides and...
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Coursework: Summer Project 2024

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  1) Research: music videos You need to write a  150-word close-textual analysis  of  SIX  music videos that will inform your production work. The music videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).   22, Taylor Swift- This music video is a carefree montage with the themes of friendship, living life in the moment and celebrating youth. The costume is casual summer pieces including the denim shorts, heart shaped sunglasses and friendship bracelet. The sunglasses are also shared amongst the friends showing unity and closeness. The setting changes from the house party, garden to the beach. These are familiar settings to young people. Clearly Taylor Swift is targeting teenagers and young adults with these themes. Once the setting changes to the party, it shows familiar conventions of American teenage parties like checking your makeup and hair and dancing on tables and chairs. And then ...
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