Radio: Introduction to radio

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 Introduction to radio: blog tasks


Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:

BBC Sounds

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
It has half the national market, with dozens of stations reaching more than 34 million people a week

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.

3) What is BBC Sounds?
BBC Sounds is a relatively new app designed to bring younger listeners to BBC Radio content

4) How do audiences listen to radio content in the digital age?
Netflix upended TV viewing habits, the growth of podcasts and Spotify means listeners increasingly expect their audio content to be personalised to them.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?
"The world in which we offer this amazing idea called the BBC has changed exponentially over nearly a century and particularly in the last decade,” he says. “And because the BBC is really important and valued by licence fee [payers] it’s got to continue to be relevant


Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?
You download the app and then go to BBC Sounds for anything audio (apart from long-form audio books). Music, news, drama, documentaries, true crime, comedy – if you want it in your ears, you start with the orange button

8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists

9) What are the criticisms of the BBC Sounds app?
The journalist found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
  • Beyond Today, a 20-minute podcast that delves deeper into the big stories of the Today programme.
  • End of Days, exclusive to the Sounds app, is a gripping tale

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